Maison Myrthus Brand Identity

Maison Myrthus is dedicated to the art of gifting. Each object is carefully curated and exclusively produced in Switzerland, with a strong focus on sourcing, quality, and artisanal craftsmanship.

The visual identity was developed by Amertume Studio around the idea of the ribbon. A universal symbol of gifting, it captures the gesture of giving, the pleasure of offering, and that singular moment when the knot is undone to reveal what lies within.

The visual language was imagined in motion, where the ribbon unfolds, transforms, and structures the identity, ultimately shaping the logo set in Faire Type’s typeface Octave (with OpenType features activated: ligatures and italic swashes). The body copy and the rest of the typography is also set in Octave, paired with Colophon’s DM Sans on the website.