Luma is a contemporary typeface with organic round serifs and unexpected details. An exercise in juxtaposition, Luma was born from the idea of transforming the sharp and mechanic shapes of a monospaced typeface into something more organic and unexpected. Eventually the once-monospace typeface morphed into the proportional typeface you see here, with the organic slab-serifs remaining.
With reverse contrast and big bold serifs, Luma Reverse is made for big statements. For maximum flexiblity and precision typesetting, all Faire Type typefaces are available as variable fonts, and the Luma family features a weight axis and custom contrast axis that controls the size of the serifs and the weight of the stems. On the other end of the contrast axis is Luma, a versatile typeface with all the character of Luma Reverse but with more modest amount of contrast in the letterforms that allows the type to work in a range of sizes.
- Luma Reverse Variable
- Weight 400
- Contrast 72
The naturalist, looking at the inhabitants of these volcanic islands in the Pacific, distant several hundred miles from the continent, yet feels that he is standing on American land. Why should this be so? Why should the species which are supposed to have been created in the Galapagos Archipelago, and nowhere else, bear so plain a stamp of affinity to those created in America? There is nothing in the conditions of life, in the geological nature of the islands, in their height or climate, or in the proportions in which the several classes are associated together, which resembles closely the conditions of the South American coast: In fact there is a considerable dissimilarity in all these respects. On the other hand, there is a considerable degree of resemblance in the volcanic nature of the soil, in climate, height, and size of the islands, between the Galapagos and Cape de Verde Archipelagos: But what an entire and absolute difference in their inhabitants!