Luma Reverse

Luma is a contemporary typeface with organic round serifs and unexpected details. An exercise in juxtaposition, Luma was born from the idea of transforming the sharp and mechanic shapes of a monospaced typeface into something more organic and unexpected. Eventually the once-monospace typeface morphed into the proportional typeface you see here, with the organic slab-serifs remaining.

With reverse contrast and big bold serifs, Luma Reverse is made for big statements. For maximum flexibility and precision typesetting, all Faire Type typefaces are available as variable fonts, and the Luma family features a weight axis and custom contrast axis that controls the size of the serifs and the weight of the stems. On the other end of the contrast axis is Luma, a versatile typeface with all the character of Luma Reverse but with more modest amount of contrast in the letterforms that allows the type to work in a range of sizes.