Sweet Lady Jane Visual Identity


Laureen Moyal, Founder & Creative Director
Hallie Weiss, Senior Designer
Rani Vestal, Designer
Lexi Tiongson, Photographer

Sweet Lady Jane

Today is the sweetest day.

Boasting several beautifully designed dessert shops sprinkled throughout Los Angeles, Sweet Lady Jane offers confections that can be enjoyed on the spot or whisked away as the centerpiece of a celebration. For over 35 years, it has remained the premiere dessert destination for every special occasion across LA.

With the goal of elevating the brand identity to match the excellence of its sensational sweets, Paperwhite Studio engaged in a top-to-bottom visual refresh of the logo, packaging, signage, and more. Their rebrand resonates with a new generation of cake lovers, and has laid a strong foundation for continued expansion across the city.

Sweet and sentimental, the new branding savors the classic cakery we know and love with a fresh face.

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